Saturday, March 31, 2007
This leads to the topic of ezine promotion. When you're trying to find places to review your book or run an interview with you, check out online magazines and the popular blogs. I've been able to get reviews in four ezines so far and have been interviewed in two ezines and a blog. All I had to do was ask--politely, of course, then respond quickly with ARCs or answers to interview questions when the editors responded.
Locally, the Thursday "Your Hub" section of the Colorado Springs Gazette newspaper included an article written by me about how an author promotes her book. And I was interviewed by a reporter of the local monthly newspaper, Life After 50, for an article about writing as a
second career that will appear in the April issue. The promotion engine is chugging along...
Friday, March 30, 2007
And to add to the excitement was a box holding my "I'm a Real Basket Case" buttons that will go to people who buy the book from me. Also there was a box holding my Book Launch invitations that I'll be passing out and mailing to neighbors and friends. A red-letter mail day!
Wednesday, March 21, 2007
When the box(es) of my books actually arrive, and I can hold them in my hands and smell them and turn the pages, THAT'S when I'll feel the excitement. So, I sit at my computer with my ear tuned for the USPS/UPS/FedEx trucks. (I don't know how Five Star is shipping the books to me.) It's a competition between the dog and me as to who gets more excited when the trucks come up the street. ;)
Today, my hubby and I have been working on my email newsletter and my "I'm A Real Basket Case" buttons (idea courtesy of Diane Mott Davidson). I also made an appointment for a luncheon interview tomorrow with a reporter for the local "Life After 50" monthly newspaper, sent information about my book for the Great Manhattan Mystery Conclave newsletter, and sent a blog update to the Mystery Lovers Corner blog.
Saturday, March 17, 2007
I'm very pleased to announce that my March gift basket winner is Valerie Holst from
The next issue should be going out shortly. It will announce an extension of my preorder promotion through the end of March.
Tuesday, March 13, 2007
Wednesday, March 07, 2007
My first interview is out in this month's "Mouth Full of Bullets" ezine at:
Also, Kevin Tipple has posted his complimentary review of A REAL BASKET CASE both there and in the "Mysterical-E" ezine:
More to come in Spinetingler, Crime Spree, Mystery Scene and other fine mystery-related publications...
Friday, March 02, 2007
A mystery fan reads a few of my emails on DorothyL or cozymysterykorner and says to herself, "that new author seems like a nice person." Then she reads a complimentary review of my book in a publication she trusts, like Booklist or Kirkus Review, and says "oh, I've heard of her, and her book sounds interesting." Then she visits a favorite blog site and reads my interview or guest blog and thinks, "so-and-so blogger likes this author,too." Then she reads my upcoming article in the April Mystery Scene and says, "wow, this author's getting a lot of press." She goes to my website to read a couple of excerpts from my book and check out my appearances list. There, she finds out I'll be appearing a mystery conference she's attending, like Malice Domestic, Mayhem in the Midlands, or Murder in the Grove. Finally, at the conference, she listens to a panel I'm speaking on, and says to herself, "I think I may buy her book." At the conference signing, she visits my table, we chat, she gets a good vibe, and she makes the decision to have me sign a book for her.
The process may happen differently for different readers. For instance, the last step may be my appearance at a local bookstore or with her book club or she remembers my book when she's putting together $25 worth of Amazon buys to get free shipping. :) Whatever the process, the important thing is to get my name out there in many different media. Now, if only I could book some radio interviews...