Friday, March 02, 2007

Promotion: Five-Seven Steps to Purchase

I've always heard that someone needs to hear about you and your book five-seven different times, on average, before they make the decision to buy it. Thus the need for many different kinds of promotion. This week I submitted an interview and guest blog to mystery bloggers as yet another way to make those five contacts. My hope is that the process will go something like this:

A mystery fan reads a few of my emails on DorothyL or cozymysterykorner and says to herself, "that new author seems like a nice person." Then she reads a complimentary review of my book in a publication she trusts, like Booklist or Kirkus Review, and says "oh, I've heard of her, and her book sounds interesting." Then she visits a favorite blog site and reads my interview or guest blog and thinks, "so-and-so blogger likes this author,too." Then she reads my upcoming article in the April Mystery Scene and says, "wow, this author's getting a lot of press." She goes to my website to read a couple of excerpts from my book and check out my appearances list. There, she finds out I'll be appearing a mystery conference she's attending, like Malice Domestic, Mayhem in the Midlands, or Murder in the Grove. Finally, at the conference, she listens to a panel I'm speaking on, and says to herself, "I think I may buy her book." At the conference signing, she visits my table, we chat, she gets a good vibe, and she makes the decision to have me sign a book for her.

The process may happen differently for different readers. For instance, the last step may be my appearance at a local bookstore or with her book club or she remembers my book when she's putting together $25 worth of Amazon buys to get free shipping. :) Whatever the process, the important thing is to get my name out there in many different media. Now, if only I could book some radio interviews...

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